The site has good navigability and a nice offering of lines for all major North American sports, including first half lines for hoops that are not available at other shops. They have a number of tutorial type articles and offer some valuable stats but those are hard to find at the bottom of the page.
There are a number of countries and US States from which wagers are not accepted.
I think this site recognizes that it might not be ideal for everyone and tries to entice business with their lines and bonus structures. It is not a leader in this space and needs to be bold like offering less juice and more significant matching and reloading bonuses than some of the more established players.